Career
"If Opportunity Doesn't Knock, Build a Door." -Milton Berle
Hey Spotless
Co-Owner | Managing Partner
Goal:
Own and operate a digital-first cleaning business with exceptional customer service and a reputation for having the highest standards in the industry. Lead team of experienced cleaning professionals who understand what it takes, and the impact it makes, to make a home feel like new again.
My Contributions:
Hiring employees: played a key role in the hiring process, including creating job descriptions, conducting interviews, and onboarding new hires.
Workforce Management: Provide training and skill development, establish goals and expectations, provide feedback and coaching, create a positive work environment, manage conflict and address performance issues
Managing finances: responsible for managing the financial aspects of the business, including budgeting, bookkeeping, and taxes.
Providing customer service: responsible for communicating with customers and ensuring their needs are met.
Making strategic decisions: responsible for making key decisions that will impact the future of the business, such as expanding the product line and investing in target markets.
Las Colinas Country Club
Membership Director
Goal: Grow and maintain the membership of Las Colinas Country Club by executing on the vision that Las Colinas Country Club is an elite club in the state of Texas, where our members feel comfortable, confident and cared for. We are known for our championship golf course, exceptional amenities, and memorable service.
My Contributions:
Exceed membership growth targets by adding between $5k-$15k of MRR per month and collecting initiation fees in excess of $2MM annually.
Develop and execute marketing and sales strategies targeted at specific customer segments.
Member of Invited's Sales Innovation Council, allowing me to influence sales and marketing strategy on a corporate level.
Gartner
Business Development Manager
Goal:
Contributed to double digit year-over-year growth by partnering with strategists, product development and global leaders to enable C-level Executives and Marketing professionals with objective, expert insight & the proven tools needed to seize the right opportunities within their markets.
My Contributions:
Established myself as a capable producer by closing 3 deals with a combined contract value of $312,000 in first 90 days in seat.
Top 5 producer in Gartner for Marketers Business unit for 2022.
Created marketing campaigns targeted at potential markets to drive engagement, resulting in net engagement up over 120% compared to historical territory performance.
PlantSwitch
VP of Sales and Marketing
Goal:
Responsible for overseeing the planning, development and execution of PlantSwitch’s marketing and advertising initiatives. Reporting directly to the chief executive officer, my primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.
My Contributions:
Grew sales team from 1 part-time employee to 8 employees spread across the US. Achieved and exceed sales quotas and led to substantial sales growth currently averaging approximately $22,000/month.
Created go-to-market strategy utilizing existing sales channels and developed distribution partnerships with 6 established, nationwide, food service providers.
Led marketing campaigns targeted at potential markets for products including: retail consumers, restaurant groups, restaurant supply distributors, and thought leaders in the sustainability sector.
Oversaw CRM development, implementation and automation process creation, grew CRM to +2000 deals in 7 months.
Safe Conversations Inc,
MBA Intern
Goal:
Advised nonprofit client on how to prioritize a digitalization strategy for Safe Conversations programming to enable impact on a global scale.
My Contributions:
Lead cross-functional meeting and served as a consultant in scoping work with developers, content creators, founders, and media agency.
Worked as a consultant for Executive Director and Founders to develop and implement a new strategic model for Relationships First which included digitalization of programing, rebranding, and planning for increased scale of operations.
Managed procurement operations with vendors. Duties included contract negotiation, managing inventory, tracking orders, resolving issues concerning accounts payable, implemented strategies a to lower costs on supplies and vendor services.
Trinity Forest Golf Club | PGA Tour | Northwood Club
Professional Caddy
Goal:
Deliver world-class caddy services to professionals competing on various tours as well as members and guests of Trinity Forest Golf Club and Northwood Country Club.
My Contributions:
Assisted in preparations of four PGA tour professionals during the AT&T Byron Nelson Championship through in-person knowledge transfer, as well as creating course guides in writing; resulted in total earnings of $147,378.
Developed reputation with members as being an accurate, prepared, and pleasant caddy; resulting in a strong base of clients from requests and referrals as well as having developed strong relationships with many prominent members.
Donated caddying services worth approximately $10,000 to charity events, raising money for various causes including: Wounded Warriors, The First Tee, Highland Park High School athletics, and many more.
Hewlett-Packerd Enterprise
Inside Sales Representative | Special Project Team Member
Goal:
Generate revenue, obtain orders, and build accounts via a consulting approach that required understanding and interpreting a client’s technical requirements, providing customers with solutions from HPE’s portfolio of products.
My Contributions:
Led sales team’s initiative to increase Veeam sales through a creative digital marketing campaign generating $504,000 in sales during the fiscal year; resulted in being awarded an opportunity to attend VeeamOn tradeshow in 2017, as an HPE representative.
Analyzed and recommended implementation of Green Lake, a flexible consumption model, for HPE's largest clients through a consultative sales approach. Resulted in improved efficiencies for customers and substantial business growth.
Worked on internal consulting project analyzing and giving recommendation for consumption of HPE software products included in spin-off of DXC Inc. to minimize customer friction during transition period.
59 Belts
National Sales Representative
Goal:
Introduce a modern twist on golf belts and leather goods by creating limited edition, US Manufactured, belts and buckles.
My Contributions:
Drove sales and marketing initiatives through the development of online shopping platform, affilliate marketing program, and B2B sales tactics targeting elite golf clubs and resorts in the US.
Aided with digital content creation and social media marketing.
Managed value chain include sales, design, manufacture spec'ing of orders.
Presented product to investors at multiple investment meetings.
Swing Thought Golf
Junior Tour Representative
Goal:
Introduce a modern twist on golf club management and teaching by developing new, cool, training aids and technology forward club management systems. Create technology enabled experiences that help people, play more, play better, and have more fun.
My Contributions:
Drove product development of club software, mobile application, and apparel items.
Aided with digital content creation and social media marketing.
Distributed and marketed products to top golf professionals, teachers, and junior golfers
Presented product to investors at multiple investment meetings.
Education
"Education is the most powerful weapon which you can use to change the world” – Nelson Mandela.
University of Alabama
B.S. Commerce & Business Administration, 2016
Marketing | Management
Focus on Finance
Sales Certification
University Honors College
Alpha Kappa Lambda Fraternity
Roll Tide!
Southern Methodist University
Masters of Science in Management, 2019
Focus on Finance
Pony Up!
Create Honduras
Success Through Education
Create Honduras
Co-Founder
Create Honduras is a non-profit organization that aims to empower and educate children in La Ceiba, Honduras, to achieve a brighter future through access to education. Our after-school program, called "Llaves del Reino" (Keys to the Kingdom), provides students with the necessary skills and tools to excel in their studies and develop a belief in their own potential.
To sustainably support our mission, Create Honduras has established two social business ventures in La Ceiba - Don Jorge Coffee and Xotal Chocolates. By strategically exporting these products to major retailers in the United States, we are able to operate the after-school program through a 20% profit share.
Since opening its doors in August 2014, "Llaves del Reino" has positively impacted the lives of over 150 children. As of 2020, our after-school program continues to provide opportunities for children to learn, grow, and realize their full potential.
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